The project combines previously scattered tourism resources through village partnerships, focusing on locations with complementary attractions and industries.

City officials plan to expand the program to 30 demonstration zones covering more than 100 villages over the next three years, according to the city's Bureau of Agriculture and Rural Affairs.

Lizu village in Yiwu, administered by Jinhua, has become an internet sensation with 71 enterprises that blend traditional agriculture with modern retail, including creative cultural product shops and experience stores. This year, the village has welcomed over 1 million tourists, generating a collective income of 4.05 million yuan.

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong