Germany is set to make Travel & Tourism history in 2025, with every major performance indicator set to reach new heights, according to new data from the World Travel & Tourism Council (WTTC).
International visitor spending is forecast to hit an unprecedented €57BN this year, marking the highest inbound spend ever recorded in Germany.The global tourism body’s latest Economic Impact Research (EIR) also predicts that the total sector contribution to GDP could hit an all-time high of €499BN in 2025, equivalent to 11.6% of GDP whilst jobs supported by the sector will likely see a record 6.5MN, accounting for 14% of national employment.
Domestic visitor spending is also expected to exceed all previous benchmarks, reaching €425BN this year.
This powerful resurgence positions Germany not only as a European leader in Travel & Tourism but also as a global example of recovery and reinvention.
Germany’s tourism policy is a clear example of progress driven by active implementation, evolving in step with the sector itself. By placing tourism within the Federal Ministry for Economic Affairs and Energy (Bundesministerium für Wirtschaft und Energie), the government has encouraged both industry leaders and policymakers to focus on sustainable growth for the Travel & Tourism sector.
Crucially, this focus on sustainability hasn’t hindered economic growth. Germany’s model shows that the two can go hand in hand.
Julia Simpson, WTTC President & CEO, said “This is a landmark year for Travel & Tourism in Germany. To break records across every major measure - international and domestic spend, GDP contribution, and jobs - is a stunning achievement.
“It shows a sector not just recovering, but roaring back to life. Germany is once again a powerhouse in global tourism, and this momentum must be protected with smart investment and bold ambition.”
From cultural city breaks and outdoor adventures to wellness retreats and world-class events, Germany’s appeal is helping re-establish the country as a top-tier global destination.
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Bao Gang
Editor Ⅲ: Liu Guosong
