Brisbane Builds Its Image as a Cool City to Attract Business, Tourism, and MICE Visitors

time:2025-06-25 16:12 author:TTG China-IMTA

Recently, the Brisbane Economic Development Agency (BEDA) launched a tourism campaign titled “Brisbane Favors the Bold,” aiming to position this emerging, vibrant city as the top choice for Chinese MICE companies planning business and incentive travel. Brisbane Mayor Adrian Schrinner stated that the city's international appeal is significantly rising, with music festivals and international art exhibitions selling out. Recent highlights include visits from Hollywood A-listers Owen Wilson and Margot Robbie, alongside hosting superstar Billie Eilish's concert tour.

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong