With the rapid development of artificial intelligence applications in the Chinese market and consumers' growing acceptance, travel operators should explore generative engine optimization and related technologies while ensuring data reliability and conducting product testing within this new ecosystem.

China's online travel market has recently witnessed significant growth in AI products and services, featuring capabilities such as itinerary planning and booking, practical information provision, virtual tour guides, and real-time translation.

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong