The Tourism Authority of Thailand (TAT) has officially launched its international “Be My Guest” campaign as a core initiative of the government's flagship project, “2025 Thailand Tourism and Sports Year.” Built upon two pillar programs—the “Soft Power Fam Trip” and the “Rhythm of Thailand” initiative—the campaign aims to enhance the nation's cultural influence, attract high-value visitors, and promote sustainable development in emerging tourism destinations.

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong