During the holiday period, various regions across Jiangsu introduced premium cultural tourism products and promotional activities to boost consumption, driving the conversion of cultural tourism “traffic” into increased spending. Multiple locations innovated consumption scenarios by establishing comprehensive supply chains covering dining, lodging, transportation, sightseeing, shopping, entertainment, and learning. New offerings such as “performances + tourism” and “sports events + tourism” were launched, providing visitors with diverse cultural experiences. Focusing on public cultural service guarantees, Jiangsu prioritized building a cultural and tourism service matrix for public benefit. Among these initiatives, the “Major Exhibitions at Your Doorstep” program welcomed nearly 30,000 visitors and generated cultural and creative revenue of 1.56 million yuan.

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong