On May 20, 2025, the Serbian National Tourism Organization, in collaboration with 11 local tourism resource partners—including renowned hotels and ground handling agencies—and Air Serbia, hosted a tourism promotion event in Shanghai that drew numerous Chinese travel industry professionals. As another significant event following Serbia's participation in the ITB China International Tourism Fair, this promotion fully demonstrated Serbia's high regard for the Chinese outbound travel market. By deepening cooperation with Chinese tourism enterprises, Serbia is continuously strengthening its market positioning as an emerging European destination for Chinese tourists, showcasing its firm commitment to the long-term cultivation of the Chinese market.

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong